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Media Advisory / Photo Opportunity CEOs kick off an industry first program on a life-size game board

Two top Canadian executives will go head-to-head for bragging rights on a life-sized game board at First Canadian Place to promote the launch of a major new initiative from BMO Bank of Montreal.

In a challenge that showcases an entirely new approach to loyalty programs, Frank Techar, President and Chief Executive Officer, Personal and Commercial Banking Canada, BMO Bank of Montreal and Bryan Pearson, President, AIR MILES^� Reward Program will kick off the program by testing their shopping skills on a fully automated, interactive game board. Adding to the fun, a retro host will channel the spirit of iconic game show personalities of the 60s and 70s to keep the contestants focused on the task at hand.

What:	An interactive life-size board game (5 meters by 3 meters) pits two top executives against each other as they kick off the launch of an innovative loyalty program–the first of its kind in Canada.
Who:	Frank Techar, President and Chief Executive Officer, Personal and Commercial Banking Canada, BMO Bank of Montreal Bryan Pearson, President, AIR MILES^� Reward Program
Where:	First Canadian Place, Concourse level
When:	Thursday, May 31, 2007 12:00 p.m.

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