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Media Advisory BMO News Releases Get ‘Optimized'

TORONTO, August 13, 2010 – BMO Financial Group will now be incorporating Search Engine Optimization and social media sharing tools into all news releases distributed via Marketwire, providing broader online access to all BMO news.

"The use of social media continues to rise, giving consumers access to information instantly," says Bal Sahjpaul, Director, eBusiness, BMO Financial Group. "Adding social media sharing widgets to our news releases is another way we are providing our customers and other stakeholders with multiple touch-points to share news and advice from BMO experts as it becomes available."

The new enhancements provide one-click access to resources and tools offered by BMO that can better inform and engage readers with new product launches and helpful advice on financial topics, including personal and commercial banking, wealth management, investment banking and other BMO news and events.

Using social media sharing widgets, readers can also share BMO news via Digg, an online destination where people can discover and share online content; Delicious, a 'social bookmarking service'; and Newsvine, an online user-controlled collection of news from all over the world

For further information: For News Media inquiries:
Matt Duffin, Toronto, matthew.duffin@bmo.com, 416-867-3996
Ronald Monet, Montreal, ronald.monet@bmo.com, 514-877-1873