- Low interest
rates, improved credit conditions, and a strong loonie will support
sales and benefit dealers and consumers
- Dealership sales, including service and parts, set to grow by about
seven per cent next year, supported by steady expansion of aftermarket
sales
TORONTO,
January 6, 2011 – Canadians returned to dealer showrooms
in 2010 - significantly reversing the auto sales decline in 2009 - and
are positioned to drive auto sales back to pre-recession levels in 2011.
According to a new report from BMO Bank of Montreal, sales are estimated
to rise from 1.56 million vehicles in 2010 to 1.62 million this year.
“With increasing
confidence, Canadian customers returned to showrooms in 2010 and drove
auto sales higher, buying more light trucks in relative
terms than ever before, an unprecedented 54.4 per cent for the year.
In 2011, amid solid economic growth and favourable pricing, we expect
sales
to rise further to 1.62 million, which would be a return to levels more
typical of the five years prior to the recession,” said Kenrick
Jordan, Senior Economist, BMO Capital Markets.
“BMO has a long history of partnership with automotive dealers
and has worked closely with them through the good times and challenging
periods. Looking to 2011, it is clear that dealerships in Canada are
well positioned to meet increased consumer demand and are much stronger
financially with leaner inventories, improved cost efficiencies and a
renewed focus on their customers,” said Robert Sadokierski, Vice
President, Dealership Finance, BMO Bank of Montreal. “Overall,
2011 should be a good time for Canadian consumers to consider making
a purchase, especially with the added confidence of knowing that their
local dealer is stronger and there for them for the long haul.”
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For
news media enquiries:
Paul
Cunliffe, Toronto, paul.cunliffe@bmo.com, 416-867-3996
Laurie
Grant, Vancouver, laurie.grant@bmo.com,
604-665-7596
Sarah
Bensadoun,
Montreal, sarah.bensadoun@bmo.com,
514-877-8224