Maple Leaf Sports & Entertainment and BMO Financial Group announced Wednesday that BMO has acquired the naming rights to the new National Soccer Stadium on the grounds of
Known as BMO Field, the stadium will be home to Major League Soccer's Toronto FC and
“Soccer is hugely popular, particularly among many of
“This is a terrific fit for us,” said Mr. Comper. “Soccer represents a great opportunity for us to deepen our relationships with customers and communities in
Comper noted that soccer in
“BMO Field is a great community asset and an excellent example of a private-public partnership that not only supports sports and the associated ancillary benefits such as health, wellness and fitness, but also drives Toronto's economic growth and development for the long-term,” said Richard Peddie, president and CEO of Maple Leaf Sports & Entertainment. “Having a dedicated soccer facility will be pivotal in further shaping and developing soccer in
“We already have an excellent partnership with Maple Leaf Sports and Entertainment through our sponsorship of the Maple Leafs and Raptors and we are pleased to expand it with this new sponsorship of Toronto FC and its new home, BMO Field,” said Susan
BMO Field's winter bubble will make the 20,000 seat stadium accessible for use year-round.
“We're excited to extend our marketing partnership with BMO Financial Group to our soccer business. BMO is a great Canadian brand that is known for its support of sports and their sponsorship of soccer will help promote the game to new audiences nationally,” said Tom Anselmi, Executive Vice-President and Chief Operating Officer of Maple Leaf Sports & Entertainment.
The extensive partnership between BMO Financial Group and MLSE includes title sponsorship of the National Soccer Stadium, sponsorship of Toronto FC, a corporate suite and sponsorship of Play Soccer, a grassroots soccer program developed by the Ontario Soccer Association that will further grow the sport among youth.
Anselmi added, "Our interest in soccer does not start and stop with our professional team. We're committed to enhancing the present state of the game in
Toronto FC joined Major League Soccer on May 11 as its 13th team and the first outside the
About BMO Financial Group
Established in 1817 as Bank of Montreal, BMO Financial Group is a highly diversified North American financial services organization. With total assets of more than $311 billion as at July 31, 2006, and more than 35,000 employees, BMO provides a broad range of retail banking, wealth management and investment banking products and solutions. BMO Financial Group serves clients across
About Maple Leaf Sports & Entertainment
Maple Leaf Sports & Entertainment (MLSE) is a privately held corporation that owns the Toronto Maple Leafs of the National Hockey League (NHL), the Toronto Raptors of the National Basketball Association (NBA), the Toronto Marlies Hockey Club of the American Hockey League (AHL), Toronto FC of Major League Soccer, Air Canada Centre and two digital channels - Leafs TV and Raptors NBA TV.
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BMO Financial Group and Maple Leaf Sports and Entertainment announced BMO Field as the new name for Canada's only soccer-specific stadium today. BMO CEO Tony Comper (r), MLSE Chairman Larry Tanenbaum (l) and Toronto FC coach Mo Johnston (c) view construction progress. BMO Field will be the home of the new Major League Soccer franchise, Toronto FC, and of Canada's national soccer teams. Toronto, September 20, 2006