News Releases
BMO InvestorLine, a leading online brokerage firm, today announced it has lowered its commission rates and has made it easier for more clients to trade at a new $9.95 flat rate.
Effective November 1, 2007, clients with more than $100,000 in assets under their control at BMO InvestorLine will be able to trade Canadian and U.S. equities for a rate of $9.95 per trade, no matter how often they trade.
“We have a strong commitment to providing exceptional value to our clients," said Connie Stefankiewicz, President and CEO, BMO InvestorLine. "We are making this new rate accessible to more of our clients by making the asset level needed to qualify (for the new rate) much easier to reach than other offers currently out there.”
Ms. Stefankiewicz explained that clients can now combine assets from any BMO InvestorLine accounts over which they have trading authority so that they can more readily reach the qualifying $100,000 threshold." As the number of online investors steadily rises and as the population ages, we're finding we have an increasing number of clients who invest online on behalf of other family members, such as their parents,” she said. "We think this reality should be recognized and the additional business should be rewarded."
"Our clients tell us that they are not motivated by price alone – they also want fast and efficient access to comprehensive products and tools, support when they need it, combined with competitive pricing. We want to add value to our clients' investing experience by giving them what they need to be successful,” added Stefankiewicz.
About BMO InvestorLine
BMO Financial Group's online brokerage firm, BMO InvestorLine, helps clients make sound and knowledgeable investment decisions by offering tools and services that validate their portfolio planning, selection and management decisions. Its comprehensive suite of financial planning tools and investment products is particularly valuable for investors looking for a long-term and strategic portfolio solution.
BMO InvestorLine recently launched MyLink, making it the first online brokerage in Canada to offer a service that sends personalized messages directly to individual investors to help them make more informed investing decisions. Investors will be sent private messages to a secure personal inbox on BMO InvestorLine's website. Messages will be customized based on each investors' holdings, helping them to keep on top of their portfolio. This could include fixed income expiry notices, order expiry notices, GIC maturity notices, and notifications regarding analyst rating changes on their holdings.
BMO InvestorLine is part of BMO Financial Group's Private Client Group. The Private Client Group provides integrated wealth management services in Canada and the United States and had total assets under management and administration and term investments of $277.19 billion as at July 31, 2007.
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