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BMO – the Bank of Soccer – Rolls Out Blue Carpet at TFC Games and Announces Launch of BMOsoccer.com

TORONTO, April 2, 2009 – Toronto FC superstar Dwayne De Rosario and head coach John Carver were on hand as BMO – the Bank of Soccer – today announced two major initiatives that expand its relationship with The Beautiful Game at an event at First Canadian Place in Toronto.

BMO Power of Blue

First, BMO announced that BMO Power of Blue, the program that has been delivering unique and unexpected perks and privileges to customers attending a growing number of BMO sponsored events across the country, will be in place at all Toronto FC home games at BMO Field in 2009.

At every TFC game, BMO customers will have:

  • An exclusive entrance at BMO Field's Gate 1;
  • An exclusive will-call window at the ticket office; and
  • The opportunity to receive a free gift.

Plus, one lucky BMO customer will be selected before every home game to join the team captains and officials at centre-field for the official coin toss.

“BMO Power of Blue lets us make our customers feel special, by enhancing their experience at the game and creating unexpected, perhaps once-in-a-lifetime, opportunities,” said Sandy Bourne, Vice President, Advertising, Merchandising, Sponsorships and Events, BMO Financial Group. “We're thrilled to partner with Toronto FC to bring this great program to our customers at Toronto FC games.”

BMOsoccer.com

As well, BMO today announced the launch of its new soccer-focused website, BMOsoccer.com. The website offers soccer fans online games, soccer skill instructions from Toronto FC and Canadian national team coaches, information about upcoming Play Soccer and Mini Soccer Festival events in towns across the country, plus soccer contests, downloads, and more.

“With BMOsoccer.com, we get the chance to get even closer to soccer fans across Canada,” said Bourne. “We're excited about giving Canadians such great information about the sport and our role in it. We know BMOsoccer.com will become a must-destination for people who love soccer.”

BMO Financial Group is a proud Premier sponsor of Toronto FC. BMO supports soccer across Canada from youth players in local neighbourhoods and communities, to the professional level. Our deep commitment to the Beautiful Game is evident from the beginning of the curve with our grassroots sponsorship of close to 400 youth teams nationally. The relationship continues with our title support of elite youth players at BMO National Championships through to our professional teams support (TFC & Vancouver Whitecaps) combined with soccer venue title sponsorship (BMO Field).

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