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Media Advisory BMO Capital Markets to Host 2nd Annual Advertising & Marketing Services Investor Conference

NEW YORK, June 8, 2010 - BMO Capital Markets, the investment and corporate banking arm of BMO Financial Group (TSX, NYSE: BMO), will hold its 2nd Annual Advertising & Marketing Services investor conference on June 10 at the Sheraton New York & Hotel Towers, in New York City.

The conference will bring together senior management from leading advertising, marketing services and media companies, providing an in-depth look at each sector and a global perspective on the challenges and opportunities ahead.

Dan Salmon, BMO Capital Markets' Marketing & Advertising equity research analyst, will host the event which includes a full-day agenda of presentations, panels and fireside chats. "The conference will focus on the changing trends in innovation, technology and consumer behavior and their impact on the marketing and advertising industries," said Mr. Salmon.

More than 50 senior executives will present from leading public and private companies, including:

Acxiom (ACXM)

Adobe (ADBE)

Alliance Data Systems (ADS)

Experian (EXPN.L/EXPGY)

Interpublic (IPG)

Marchex (MCHX)

MDC Partners (MDCA/MDZ.A)

Omnicom (OMC)

Publicis (PUB.FP/PUBGY)

QuinStreet (QNST)

Rentrak (RENT)

Sapient (SAPE)

Unica (UNCA)

Valassis (VCI)

ValueClick (VCLK)

WPP (WPP.L/WPPGY)

For a complete list of presenting companies visit: www.bmocm.com/conferences/advertisingmarketingservices/

Presentations of public companies will be broadcast live and archived at: www.bmocm.com/conferences/advertisingmarketingservices/

An agenda with presentation times for the conference is also available on the web site (agenda subject to change).

Panel topics include:

  • The Adaptive Marketing Era and the Independent Agency
  • In-Store Marketing: the Path to Purchase
  • Data's Role in Providing Customer Insight
  • Race for the Digital Marketing Hub 1.1
  • Healthcare Marketing - New Challenges Lead to Greater Opportunities
  • Local Advertising - What's New, What's Next, Next Door
  • Performance Marketing- Sustainability vs. Susceptibility
  • Educating the Educators - How Firms are Helping Higher Education Achieve Their Marketing Goals

Media interested in attending the conference and/or scheduling an interview, should call (416) 867-3996 or toll free at 1-866-298-8385.

About BMO Capital Markets

BMO Capital Markets is a leading, full-service North American financial services provider, with more than 2,200 employees operating in 15 North American offices and 27 worldwide, offering corporate, institutional and government clients access to a complete range of investment and corporate banking products and services. BMO Capital Markets is a member of BMO Financial Group (NYSE, TSX: BMO),

one of the largest diversified financial services providers in North America with

US$384 billion total assets and 37,000 employees as at April 30, 2010.

For further information:

Media Contacts:

Kim Hanson, Toronto, kim.hanson@bmo.com, (416) 867-3996

Holly Holt, New York, holly.holt@bmo.com, (212) 885-4153

Internet: www.bmocm.com