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Media Advisory/Photo Opportunity. Ahead of the Game: BMO to Unveil First Canadian Interactive Digital Marketing Campaign

Toronto FC goalkeeper Stefan Frei to test his skills against Canada's future stars at corner of King and Bay Streets

TORONTO, July 7, 2010 - BMO Financial Group will unveil the newest trend in interactive digital marketing on Thursday, July 8, 2010, outside its Toronto flagship branch at King and Bay Streets, where Toronto FC goalkeeper Stefan Frei will test his mettle against Canada's future soccer stars.

WHAT:	Unveiling of BMO's New Interactive Digital Marketing Feature
WHO:	Stefan Frei, Goalkeeper, Toronto FC Sandy Bourne, Vice-President, Advertising, Sponsorship, Events and Merchandising, BMO Financial Group David Leetham, Vice-President Sales, Canada, Monster Media
WHERE:	First Canadian Place - King Street Side, at Bay Street 100 King St. W.
WHEN:	Thursday, July 8, 2010, 1:30 p.m. EDT

BMO supports soccer across Canada from youth players in local neighbourhoods and communities, to the professional level. Our deep commitment to "The Beautiful Game" is evident from the beginning of the curve with our grassroots sponsorship of more than 500 youth teams nationally. The relationship continues with our title support of elite youth players at BMO National Championships through to our professional teams support (Toronto FC & Vancouver Whitecaps FC) combined with soccer venue title sponsorship (BMO Field).

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Paul Savaria, 416-867-3996