News Releases

• Flexibility and control indentified as key drivers for online investing adoption
• Almost half seeking more information and insight from reputable sources
• Individual securities and mutual funds are the investments of choic

TORONTO, July 12, 2010 – It is well known that an increasing number of Canadians love using the Internet for news, shopping and social networking. Today, BMO InvestorLine released a survey revealing that, when it comes to online investing, things are no different. In fact, more than one-third (34 per cent) of Canadians have either adopted online investing as a way to make and manage their investments or are considering doing so.

The study also indicates that many Canadians are looking for reputable information and insight for their online investing experience, with nearly half (45 per cent) of all respondents stating that they are seeking more investment knowledge. One third (33 per cent) express concern about investing without what they consider to be adequate advice.

"Investors who are considering online investing should be searching for an online brokerage that has a robust educational platform, a wealth of useful resources and objective third party insights," said Connie Stefankiewicz, President and CEO, BMO InvestorLine. "Beginners and experienced investors alike require an online trading platform that is easy to use and provides access to innovative, leading-edge tools- giving them everything they need to make the most appropriate investment decisions."

Other Key Findings:

• Canadians who do invest online enjoy the flexibility it provides, with 63 per cent appreciating the ability to invest on their own schedule.
   
• Online investors stated that they enjoy having the control and confidence (62 per cent) in making decisions regarding their investments.
• Among online investors, more than half (55 per cent) invest mostly in individual securities, while a smaller percentage (51 per cent) invest in mutual funds.

When it comes to seeking investment direction, six out of 10 online investors state that the media is their number one source for information, followed by half who use general web searches.

"For those interested in online investing, we recommend taking full advantage of the benefits offered by online brokerage services," adds Ms. Stefankiewicz. "Seek out a platform that will provide you with access to information that is tailored to your individual needs. A good online brokerage will constantly adapt its services and products to meet the specific needs of its clients."

The current services and tools available to online investors are unprecedented. For example, BMO InvestorLine offers an all-in-one investment source, including robust research, third party insights and educational resources. Investors are able to access everything from independent blogs and webcasts to model portfolios and can take advantage of a constantly evolving platform of research tools and resources.

Considering making the jump to online investing? Ms. Stefankiewicz provides some insight on how to get started:

• Use a trusted service – Do your research on the online brokerage you are considering. Make sure the service offers an intuitive website with all the tools and support you need to make solid investment decisions.
• Make a plan and work the plan – Develop a strategy for how to approach your online investment experience.
• Stay engaged – Set realistic investment goals and stay on top of your portfolio to ensure that it continues to be well positioned to meet your needs.
• Use the tools – Take advantage of the variety of tools and resources that are available to you through an online brokerage.
• Customer Service – While an online brokerage is just that, it is important to know that the brokerage you select has knowledgeable client service reps to support your efforts.

The survey was completed with 1551 Canadian adults and was conducted using Leger Marketing's Web panel between May 31 and June 2, 2010.