News Releases

• Underscores BMO's commitment to ‘making money make sense' and aligns with recent recommendations put forth by the Task Force on Financial Literacy
• Comprehensive, online destination includes suite of tools, advice, interactive games, and access to leading experts, including financial guru Alison Griffiths and parenting expert Alyson Schafer
• Leger report reveals only 54 per cent of parents have discussed household finances with their children
• 37 per cent are not confident their children have a firm grasp of money management

TORONTO, March 3, 2011 – BMO Bank of Montreal today launched BMO SmartSteps for Parents, an online, interactive hub to help parents educate children on money management. The resource is free and available to all Canadians and aligns with recommendations from the Federal Government task force to improve financial literacy in Canada.

A BMO survey, conducted by Leger Marketing, reveals only half of parents surveyed (54 per cent) have talked with their children about household finances and 37 per cent are not certain their children have a firm grasp on the basics of money management.

“The speed of information and channels are many and dynamic, and the reality is that children are adapting to new ways of learning,” said Su McVey, vice president, BMO Bank of Montreal. “Parents, along with financial institutions, share the responsibility of bringing the topic of money management into the everyday family dialogue, but you have to make it fun and engaging. BMO SmartSteps for Parents is designed to address this challenge.”

Since children develop an understanding of money in different phases as they mature, BMO SmartSteps for Parents is organized by age and stage, allowing parents to tailor activities and lessons. Alison Griffiths, leading financial expert, believes this approach is essential to successfully addressing financial fluency with children.

“The earlier you begin teaching children about money, the easier it becomes for them to absorb the lessons as they get older,” said Griffiths. “One method is ‘show, talk and do' – show them financial transactions from buying groceries to buying clothing; talk to them about making financial decisions, and eventually let them create their own financial world with an allowance, gifts of money and earned money.”

BMO SmartSteps for Parents offers saving and spending lessons, and practical and simple tools, including:

• Age & Stage Sections: Articles, interactive tools and games address key money issues for separate age groups ranging from ages 5 to 15.
• Expert Blogs: Parents can ask questions and voice concerns and receive feedback and solutions from experts, including Griffiths and Schafer and other parents.
• The Zone: Kids, tweens and teens can tap into age-appropriate activities including online games that help younger children to recognize money and older children to identify “needs” versus “wants”.
• Web Series: Parents discuss how they are teaching savings, spending and budgeting to their children. In addition, BMO experts provide real life tips and advice that parents can easily be applied at home.

The Leger survey also found:
• 72 per cent of parents say they let their kids oversee their own money
• 69 per cent of parents learned money management skills from their parents

According to parenting expert and psychotherapist Alyson Schafer, parents believe the onus is on them to instil responsible money management skills in their children, but underscores that in today's economic climate, the importance of augmenting these lessons with outside tools and advice.

“Within the family dynamic, life lessons are often passed down from generation to generation, and money management skills are no exception,” said Schafer. “Almost all parents feel the burden of responsibility for teaching their kids about money, but often wonder how to actually go about it properly. I am pleased to be a part of the BMO team that will work along side parents, answer their questions, provide lesson plans and tools to ensure they are on the right path from beginning to end.”

As part of the program's launch, customers who open a BMO Youth Discounted Banking Plan and deposit $25 will receive another $25 from BMO to put towards their child's savings.

BMO SmartSteps for Parents is part of BMO's ongoing commitment to Making Money Make Sense. Since 2009, BMO has introduced various tools to help Canadians stay on top of their personal finances, including BMO SmartSteps, BMO SmartSteps for Business, BMO SmartSteps for Students, BMO SmartSteps for Investing and BMO MoneyLogic.

The Leger Marketing survey was conducted from Feb. 2 – 10, polling 1,044 Canadian parents 18 years of age or older with children between the ages of five and 15. It has a margin of error of /-3.1% 18 times out of 20.

To learn more about BMO SmartSteps for Parents, visit www.bmo.com/smartparents

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For media enquiries:

Matt Duffin, Toronto, matthew.duffin@bmo.com, 416-867-3996
Sarah Bensadoun, Montreal, sarah.bensadoun@bmo.com, (514) 877-8224
Laurie Grant, Vancouver, laurie.grant@bmo.com, (604) 665-7596