News Releases

NEW YORK, NEW YORK--(Marketwire - May 25, 2011) - BMO Capital Markets, the investment and corporate banking arm of BMO Financial Group (NYSE:BMO)(TSX:BMO), will hold its 3rd Annual Advertising & Marketing Services investor conference on June 2 at the Grand Hyatt Hotel in New York.

The conference will bring together senior management from leading advertising, marketing services and media companies, providing an in-depth look at each sector and a global perspective on the challenges and opportunities ahead.

Dan Salmon, BMO Capital Markets' Marketing & Advertising equity research analyst, will host the event, which includes a full-day agenda of presentations, panels and fireside chats. "The conference will focus on the changing trends in innovation, technology and consumer behavior and their impact on the marketing and advertising industries," said Mr. Salmon.

More than 50 senior executives will present from leading public and private companies, including:

Keynote speakers include:

• Dan Creed, VP of Marketing for BMW, North America (8:15 a.m.)
• David Vladeck, director of Consumer Protection, Federal Trade Commission (12:30 p.m.)

Panel topics include:

• The Data & Tech-Enabled Ad Agency
• Pharmaceutical Marketing: New Challenges Lead to Greater Opportunities
• Performance Marketing and Customer Acquisition
• The Social/Local/Mobile Explosion
• High Performance Ad Networks & Media Targeting
• Data-Driven Customer Insight
• The Race for the Digital Marketing Hub V1.2
• Education Marketing

For a complete list of presenting companies visit: http://www.bmocm.com/conferences/advertisingmarketingservices2011/default.aspx

Presentations of public companies will be broadcast live and archived at: www.bmocm.com/conferences/advertisingmarketingservices/

An agenda with presentation times for the conference is also available on the web site (agenda subject to change).

Media interested in attending the conference and/or scheduling an interview, should call (416) 867-3996 or toll free at 1-866-298-8385.

About BMO Capital Markets

BMO Capital Markets is a leading, full-service North American financial services provider, with over 2,000 employees operating in 26 offices worldwide, offering corporate, institutional and government clients access to a complete range of investment and corporate banking products and services. BMO Capital Markets is a member of BMO Financial Group (NYSE:BMO)(TSX:BMO), one of the largest diversified financial services providers in North America with US$413 billion total assets and 38,000 employees as at January 31, 2011.

Website: http://www.bmocm.com

Twitter: http://twitter.com/bmocm