REPEAT-MEDIA ADVISORY/PHOTO OPPORTUNITY: BMO Leaders Spend a Day in Wheelchairs and Ride TTC for Muscular Dystrophy
TORONTO, ONTARIO--(Marketwire - May 27, 2011) - A number of BMO's corporate leaders will spend a day in a wheelchair and ride the TTC's Wheel-Trans Service to raise awareness and funds for muscular dystrophy, a disorder which limits the mobility of more than 50,000 Canadians. Funds raised will go toward Muscular Dystrophy Canada's $500,000 target to benefit those living with neuromuscular disorders.
The event is part of Muscular Dystrophy Canada's annual Wheelchair Dare campaign in cities across the country, and will allow BMO leaders to experience what daily life is like in a wheelchair.
"Participating in this challenge will further understanding and awareness among BMO executives of the everyday challenges some of our customers and employees face." said Michel Chalifoux, Vice-President, BMO Financial Group. "It is our goal that this will enhance BMO's commitment to fostering an inclusive and barrier-free workplace."
"The Molson Coors Wheelchair DARE is unique because it allows regular folks to experience the daily hardships of those with physical disabilities," said Kevin Harrison, National Director of Corporate Giving, Muscular Dystrophy Canada. "BMO Financial Group has been a strong supporter since the campaign's launch three years ago, and continues to do a great job in raising awareness within the organization."
What: | 2011 BMO Wheelchair DARE – A day when BMO executives and senior leaders challenge themselves to spend a day in a wheelchair to raise awareness and funds for muscular dystrophy |
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When: | Monday, May 30, 2011, 11:15 a.m. – 2 p.m. |
| 11:15 a.m. Participants dropped off by TTC Wheel-Trans at main entrance |
| 12:15 p.m. - Remarks and panel discussion |
| 12:50 p.m. - BMO cheque presentation to Muscular Dystrophy Canada |
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Where: | Main Entrance, Manulife Centre, 55 Bloor St. W. and 3rd Floor Ontario/Quebec Room |
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Who: | • Michel Chalifoux - Vice-President, BMO |
| • Kevin Harrison, National Director of Corporate Giving, Muscular Dystrophy Canada |
About BMO and Diversity
From the development of the first Registered Disability Savings Plan to sponsorship of the Pride Remembrance Run, BMO is committed to promoting accessibility, inclusivity and equality. This commitment extends to initiatives outside the workplace into all communities where BMO operates.