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BMO Asks: What Are You Waiting For? Your Flight Is Only an Application Away

TORONTO, ONTARIO--(Marketwire - June 13, 2011) -

Editors Note: There are two photos associated with this press release.

AIR MILES Collectors travelling through Dundas subway station in Toronto tomorrow, June 14 and on June 29, between 11:00 am and 7:00 pm, should stop by to say hello to the BMO representatives distributing vouchers worth 10 free AIR MILES reward miles.

The giveaway is part of BMO's MasterCard summer promotion, which offers 1,000 welcome bonus reward miles to all new BMO Gold AIR MILES MasterCard cardholders.

Su McVey, VP, Marketing at BMO Bank of Montreal, says "1,000 is a lot of reward miles. This represents a round trip flight from Toronto to New York, Montreal to Boston, Vancouver to Seattle, or Halifax to St. John's."

As part of the promotion, BMO also launched a fun Facebook App called "That's the Ticket", which shows some of the destinations you could fly to for less than 1,000 reward miles, with the exclusive 25 per cent flight discount available to all BMO Gold AIR MILES MasterCard customers.

"Our recent Summer Travel Survey," says Ms McVey, "told us affordability is the number-one determinant of vacation plans this summer. It also told us only 18 per cent of loyalty reward collectors are using points to offset their holiday expenses.

"There's such a broad array of redemption options available to collectors today, from travel fare and car rentals, to cash-back gas cards, to summer merchandise, that it really is possible to upgrade your vacation experience without breaking your budget."

Other top summer redemptions for up to 1,000 AIR MILES reward miles include:

  • A Toronto CityPass, which provides access to five of the city's top attractions. Cost: 450 reward miles for an adult or 300 reward miles for a youth
  • $20 Shell Fuel Certificate that can be used at participating Shell, Turbo, Beaver and Payless locations in Canada. Cost: 175 AIR MILES reward miles
  • Waterproof 2-way radio system
  • Portable speakers for MP3 players
  • Sleeping bags

To view the first photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20110613-bmo0613ticket800.jpg.

To view the second photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20110613-bmo0613voucher800.jpg.

 
For further information:
For media enquiries:
BMO Bank of Montreal
Ralph Marranca, Toronto
(416) 867-3996
ralph.marranca@bmo.com

Carol Greene, Toronto
(416) 867-3996
carol.greene@bmo.com