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      MEDIA ADVISORY/PHOTO OPPORTUNITY: This Halloween, Toronto is Dressing Up for a Good Cause

      BMO Boolathon Raises Money for Kids Help Phone

      TORONTO, ONTARIO--(Marketwire - Oct. 27, 2011) - On Saturday and Sunday, Toronto is getting dressed up in its best Halloween attire, and will bowl in support of the kids in its community.

      The 2011 BMO Boolathon in support of Kids Help Phone will raise much-needed funds to ensure Kids Help Phone's professional counsellors continue to be there any time of the day or night, 365 days a year, to help young people deal with concerns large or small.

      The lives of young people change for the better when communities care. See who is making it happen this year. There will also be:

      • Interviews with community leaders
      • Fun costumes to make great photos
      • Bowling for kids
      • And 1200 individuals expected this year to have fun for a serious cause

      Event Date: Saturday, October 29 and Sunday, October 30

      Honourary Chair: Alexandra Dousmanis-Curtis, Senior Vice President, Greater Toronto Division, BMO Bank of Montreal

      Bowling Locations: Brampton, Durham (Oshawa), Etobicoke, Mississauga, North York, Toronto (Yorkdale), York Region

      Bowling Address and Time Slot:

      Brampton
      Sunday, October 30
      50 Bramtree Court (Torbram Rd. and Williams Parkway)
      1:00 - 2:30pm
      Durham (Oshawa)
      Sunday, October 30
      Leisure Bowling Lanes
      728 Champlain Ave (401/Thickson Road)
      1:00-2:30pm
      Etobicoke
      Saturday, October 29
      Bowlerama West
      5429 Dundas St W (Dundas West and Mavis Road)
      10:00 - 11:30am
      Mississauga
      Sunday, October 30
      Classic Bowl
      3055 Dundas Street West, Mississauga, ON (Dundas West and Winston Churchill)
      North York
      Saturday, October 29
      Bowlerama Newtonbrook
      5837 Yonge St (Yonge and Finch)
      9:00 - 10:30am
      11:00-am - 12:30 pm
      Toronto (Yorkdale)
      Saturday, October 29
      Playtime Bowl
      33 Samor Rd (Dufferin and Lawrence)
      9:00 - 10:30am
      11:00-am - 12:30 pm
      York Region
      Sunday, October 30
      World Bowl
      9 East Wilmot Road (Leslie and Hwy 7)
      1:00 - 2:30pm

      The fundraising efforts of this community will make a difference in the lives of kids everywhere by ensuring continued access to a free, professional counselling, information and referral service.

      About Kids Help Phone

      Kids Help Phone is Canada's only bilingual phone and on-line counselling service for youth. It's free, anonymous and confidential. Professional counsellors are available any time of the day or night, 365 days a year, to help young people deal with concerns large or small. As a national community-based charity, Kids Help Phone relies on individual and corporate donations to fund these vital services.

      About BMO

      As a Founding Sponsor, BMO Financial Group has expressed unwavering commitment to Kids Help Phone since its inception in 1989. BMO is proud to be the title sponsor of the BMO Boolathon in support of Kids Help Phone, a fun and highly successful fundraising event created by a group of BMO employees in 1991. In 2010, the event was hosted in close to 50 sites across the country, raising $1 million to help fund essential phone and online counselling services for children throughout Canada. BMO also supports a number of local Kids Help Phone events.

      For further information:
      Media Contacts:
      BMO Financial Group:
      Beja Rodeck, Toronto
      (416) 867-3996
      beja.rodeck@bmo.com

      Sarah Bensadoun, Montreal
      (514) 877-8224
      sarah.bensadoun@bmo.com

      Kids Help Phone:
      Liz Worth, Toronto
      (416) 581-8955
      liz.worth@kidshelpphone.ca

      Deborah Jussome, Montreal
      (514) 273-7007 ext 8217
      deborah.jussome@jeunessejecoute.ca