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MEDIA ADVISORY/PHOTO OPPORTUNITY: This Halloween, Toronto is Dressing Up for a Good Cause

BMO Boolathon Raises Money for Kids Help Phone

TORONTO, ONTARIO--(Marketwire - Oct. 27, 2011) - On Saturday and Sunday, Toronto is getting dressed up in its best Halloween attire, and will bowl in support of the kids in its community.

The 2011 BMO Boolathon in support of Kids Help Phone will raise much-needed funds to ensure Kids Help Phone's professional counsellors continue to be there any time of the day or night, 365 days a year, to help young people deal with concerns large or small.

The lives of young people change for the better when communities care. See who is making it happen this year. There will also be:

  • Interviews with community leaders
  • Fun costumes to make great photos
  • Bowling for kids
  • And 1200 individuals expected this year to have fun for a serious cause

Event Date: Saturday, October 29 and Sunday, October 30

Honourary Chair: Alexandra Dousmanis-Curtis, Senior Vice President, Greater Toronto Division, BMO Bank of Montreal

Bowling Locations: Brampton, Durham (Oshawa), Etobicoke, Mississauga, North York, Toronto (Yorkdale), York Region

Bowling Address and Time Slot:

Brampton
Sunday, October 30
50 Bramtree Court (Torbram Rd. and Williams Parkway)
1:00 - 2:30pm
Durham (Oshawa)
Sunday, October 30
Leisure Bowling Lanes
728 Champlain Ave (401/Thickson Road)
1:00-2:30pm
Etobicoke
Saturday, October 29
Bowlerama West
5429 Dundas St W (Dundas West and Mavis Road)
10:00 - 11:30am
Mississauga
Sunday, October 30
Classic Bowl
3055 Dundas Street West, Mississauga, ON (Dundas West and Winston Churchill)
North York
Saturday, October 29
Bowlerama Newtonbrook
5837 Yonge St (Yonge and Finch)
9:00 - 10:30am
11:00-am - 12:30 pm
Toronto (Yorkdale)
Saturday, October 29
Playtime Bowl
33 Samor Rd (Dufferin and Lawrence)
9:00 - 10:30am
11:00-am - 12:30 pm
York Region
Sunday, October 30
World Bowl
9 East Wilmot Road (Leslie and Hwy 7)
1:00 - 2:30pm

The fundraising efforts of this community will make a difference in the lives of kids everywhere by ensuring continued access to a free, professional counselling, information and referral service.

About Kids Help Phone

Kids Help Phone is Canada's only bilingual phone and on-line counselling service for youth. It's free, anonymous and confidential. Professional counsellors are available any time of the day or night, 365 days a year, to help young people deal with concerns large or small. As a national community-based charity, Kids Help Phone relies on individual and corporate donations to fund these vital services.

About BMO

As a Founding Sponsor, BMO Financial Group has expressed unwavering commitment to Kids Help Phone since its inception in 1989. BMO is proud to be the title sponsor of the BMO Boolathon in support of Kids Help Phone, a fun and highly successful fundraising event created by a group of BMO employees in 1991. In 2010, the event was hosted in close to 50 sites across the country, raising $1 million to help fund essential phone and online counselling services for children throughout Canada. BMO also supports a number of local Kids Help Phone events.

For further information:
Media Contacts:
BMO Financial Group:
Beja Rodeck, Toronto
(416) 867-3996
beja.rodeck@bmo.com

Sarah Bensadoun, Montreal
(514) 877-8224
sarah.bensadoun@bmo.com

Kids Help Phone:
Liz Worth, Toronto
(416) 581-8955
liz.worth@kidshelpphone.ca

Deborah Jussome, Montreal
(514) 273-7007 ext 8217
deborah.jussome@jeunessejecoute.ca