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BMO Survey: Canadians Plan to Spend an Average of $107 on Mother's Day-Up 27 Per Cent from 2012

- Mom versus Dad: Canadians expect to spend slightly less for Father's Day

- The majority will give mom a gift, while more than half plan to call or spend time with her to celebrate Mother's Day

- Men plan to spend more than women for both Mom and Dad

TORONTO, ONTARIO--(Marketwired - May 8, 2013) - According to BMO's 2013 Mother's Day Survey, Canadians plan to spend an average of $107 on mom this year, up from $84 in 2012.

The survey, conducted by Pollara, also revealed:

  • The majority (68 per cent) plan to give mom a gift for Mother's Day, nearly half will give a card (47 per cent) or flowers (45 per cent), and 38 per cent will take her out to a restaurant
  • Residents of Ontario and Alberta are the most likely to open their wallets wide for mom this year ($122 and $120)
  • Men plan to spend more than women this Mother's Day ($119 versus $96)

"It can be easy to lose track of financial priorities during holidays, such as Mother's Day, so it's essential that all spending is planned and accounted for in the overall household budget," said Nick Mastromarco, Director, BMO Bank of Montreal. "For those looking to be generous to Mom while managing a tighter budget, consider redeeming rewards points not only for gifts, but also experiences such as a weekend get away or spa treatments."

"But of course, the most important thing is spending time with your parents on Mother's Day and Father's Day," added Mr. Mastromarco.

The Parent Trap: Will Canadians Give More to Mom or Dad?

The survey also explored intentions for Father's Day and revealed that Canadians expect to spend slightly less on Dad - an average of $95. Similar to Mother's Day, men plan to spend more than women on Dad this year ($110 versus $80). For nearly half (44 per cent) of those opening their wallets for Mom this year, credit cards and cash remain the most preferred method of payment, according to the survey.

BMO offers the BMO AIR MILES bank account or BMO AIR MILES World credit card, which allows customers to accelerate rewards earnings and significantly enhance the value of every dollar spent by allowing you to "double dip" - essentially earning rewards twice on the same purchase.

BMO offers budget-smart strategies for Mother's Day shoppers:

Know and spend within your limits - Avoid interest costs by spending only what you know you can afford to pay back by your statement due date. If you must carry a balance on your credit card, consider using a credit card that offers a low-interest rate option. BMO is unique among the Big Five Banks in offering its cardholders a low-interest rate option for $45 a year plus the ability to earn AIR MILES reward miles or CashBack rewards on their low-interest rate credit card.

Earn extra rewards - Get more out of every dollar you spend by using a credit card with loyalty reward programs. The rewards you earn on Mother's Day purchases using a BMO World Elite MasterCard or BMO AIR MILES MasterCard can be used later to make travel, vacations, gift-giving and everyday living more affordable.

Use a pre-paid credit card to help keep your spending in check - A pre-paid credit card can be loaded with a pre-determined amount of money, so you'll only spend what you put on the card and there are no monthly bills or interest charges at the end of the month. The BMO Prepaid Travel MasterCard is accepted everywhere a regular BMO credit card is accepted and carries the added benefits of purchase protection, extended warranties, and zero liability.

The BMO Mother’s Day Survey was conducted by Pollara. Survey results cited are from online interviews with a random sample of 1,000 Canadians 18 years of age and over, conducted between April 25 and April 29, 2013. As a guideline, a probability sample of this size would yield results accurate to ± 3 per cent, 19 times out of 20. Data has been weighted by region, gender, and age, based on the most recent Census figures, so that it is representative of all adult Canadians.

About BMO Financial Group

Established in 1817 as Bank of Montreal, BMO Financial Group is a highly diversified North American financial services organization. With total assets of $542 billion as at January 31, 2013, and more than 46,000 employees, BMO Financial Group provides a broad range of personal and commercial banking, wealth management and investment banking products and solutions.

For further information:
Media Contacts:
Jessica Park, Toronto
(416) 867-3996

Valerie Doucet, Montreal
(514) 877-8224

Laurie Grant, Vancouver
(604) 665-7596

Twitter: @BMOmedia