Honour comes as The Globe and Mail recognizes BMO InvestorLine as the top bank-owned online brokerage in Canada
TORONTO, ONTARIO--(Marketwired - Nov. 28, 2014) - BMO InvestorLine has been named Best Online Brokerage for the second year in a row at the 20th annual Morningstar Awards, which took place in Toronto on Wednesday evening. Further, the firm announced that The Globe and Mail has named BMO InvestorLine the top bank-owned online brokerage firm in Canada for the fourth consecutive year in its 16th annual ranking of online brokers.
The Morningstar Awards selected BMO InvestorLine based on the quality of the website, the outstanding level of customer service and the costs of the service. The Globe and Mail survey ranked BMO InvestorLine by cost, account reporting, account maintenance, the investing experience, tools, innovation and design.
"We're delighted to be recognized by Morningstar and The Globe and Mail, both industry leaders in their respective spaces, for our efforts in providing Canadians with a superior online investing experience," said Julie Barker-Merz, President, BMO InvestorLine. "These acknowledgements validate our team's ability to anticipate and exceed the needs of our clients as we continue to provide them with the tools and resources necessary to help them make better investing decisions."
Ms. Barker-Merz noted that it has been an exceptional year for BMO InvestorLine; the firm continues to focus on opening up online investing to more Canadians and making enhancements to its industry leading research and tools. Recently, BMO InvestorLine announced pricing changes to its adviceDirect service to help make the pioneering service more accessible to Canadians. Further, it introduced multiple offerings for its Self-Directed service, including enhancements to its 5 Star program, a $9.95 flat trading fee, Traditional and Simplified Chinese-language websites and an incentive offer for young Canadians designed to encourage them to begin investing sooner.
The Morningstar and The Globe and Mail recognitions come a week after Surviscor ranked BMO InvestorLine as the top firm for online discount brokerage services in Canada as a part of its 2014 Online Discount Brokerage scorCard Review.
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About BMO InvestorLine
BMO InvestorLine is an online investing service that provides clients with two ways to invest online. Clients can choose from BMO InvestorLine's top ranked Self-Directed service that provides tools to help investors make independent decisions on how to invest. BMO InvestorLine's other service, adviceDirect™ provides investors with online advice and investment recommendations for their portfolios. Clients have access to trading, quotes and account information 24 hours a day through a website. BMO InvestorLine also provides users with third party research, along with leading edge tools that are informative and easy to use. As an all-in-one investment source, it is a constantly evolving, cost-efficient platform that is fully compatible with tablets.
BMO InvestorLine Inc. and BMO Ligne D'action Inc. provide this commentary to clients for informational purposes only. The information contained herein is based on sources that we believe to be reliable, but is not guaranteed by us, may be incomplete or may change without notice. The comments included in this document are general in nature, and professional advice regarding an individual's particular position should be obtained.
An adviceDirect account is a non-discretionary fee based account which offers investment recommendations. adviceDirect does not provide portfolio management by a portfolio manager. The client makes their own investment decisions and manages their own investment portfolio. adviceDirect does not offer discretionary, managed accounts.
BMO InvestorLine Inc. is a member of BMO Financial Group.
® Registered trade-mark of Bank of Montreal, used under licence. BMO InvestorLine Inc. is a wholly owned subsidiary of Bank of Montreal Holdings Inc. Member - Canadian Investor Protection Fund and Member of the Investment Industry Regulatory Organization of Canada.
Morningstar Awards 2014©. Morningstar, Inc. All Rights Reserved. Awarded to BMO InvestorLine for Best Online Brokerage, Canada.
Jennifer Feeney, Toronto
Valerie Doucet, Montreal