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TORONTO, Sept. 28, 2018 /CNW/ - 30 years ago, BMO Financial Group transformed the investment space by providing Canadians with an alternative to the traditional brokerage firm experience.
On September 22, 1988, BMO InvestorLine launched – empowering Canadians to become self-directed investors. Before online investing, these early adopters were able to trade securities in person, over the phone or by fax. In 1997, InvestorLine went online.
Now, after 30 years, BMO InvestorLine is celebrating its track record of innovation.
"At BMO InvestorLine, we empower and inspire Canadians to invest smarter. This drives our commitment to digital and financial innovation," said Silvio Stroescu, President, BMO InvestorLine. "When we launched 30 years ago, we transformed the way Canadians invested their money. Our transformational journey continues in the evolution of digital investing, with our clients at the core of everything we do."
InvestorLine history:
1988 – InvestorLine gives Canadian investors the ability to trade securities in person, via fax or over the phone.
1997 – InvestorLine goes online. This award-winning online trading platform gives do-it-yourself investors the research, analysis, tools, alerts and notifications they need to stay on top of the markets and seize investing opportunities.
1999 – InvestorLine goes mobile.
2012 – InvestorLine creates adviceDirect, the online investing service that gives clients the power to invest with confidence, with continuous portfolio monitoring, personalized investment advice and support from investment specialists. It remains the only service of its kind in Canada.
2016 – SmartFolio launches, making BMO the first bank to launch a digital portfolio management service in Canada, connecting with a new type of investor who wants expert portfolio management, today's technology and low fees.
2018 – InvestorLine celebrates its 30th anniversary and renews its commitment to leading digital investing in Canada. In September 2018, the online trading platform received the highest ranking in self-directed investor satisfaction according to the J.D. Power 2018 Canada Self-Directed Investor Satisfaction Study.
With 30 years of experience as innovators, BMO InvestorLine is looking forward to continuing its leadership role in defining and redefining digital investing in Canada.
About BMO Financial Group
Serving customers for 200 years and counting, BMO is a highly diversified financial services provider - the 8th largest bank, by assets, in North America. With total assets of $765 billion as of July 31, 2018, and a team of diverse and highly engaged employees, BMO provides a broad range of personal and commercial banking, wealth management and investment banking products and services to more than 12 million customers and conducts business through three operating groups: Personal and Commercial Banking, BMO Wealth Management and BMO Capital Markets.
SOURCE BMO Financial Group
