News Releases
Fans are invited to embark on a quest for legendary prizes and a chance to win a grand prize trip to attend the 2023 League of Legends World Championship in Seoul, South Korea
TORONTO, August 23, 2023 – Accelerating its growing presence in the gaming space, BMO is bringing its innovative NXT LVL program to FAN EXPO Canada 2023 to showcase BMO’s marketing activation with Mastercard and the League Championship Series, League of Legends’ North American eSports franchise. BMO’s interactive exhibit will feature a wide variety of game-oriented quests and activities for fans to win exclusive League of Legends merchandise, meet and greets with popular streamers, photo opportunities, and more.
BMO’s Gaming Relations Specialist, Sean Frame, will be on-site throughout the four-day pop culture event where fans can take a picture with him to reveal clues for uncovering a digital Hextech Chest key and embark on an epic quest to claim legendary prizes.
In addition, from August 8 to September 21, 2023 fans who apply and are approved for a new eligible BMO Mastercard will be entered for the chance to win a grand prize trip to attend the 2023 League of Legends World Championship event in Seoul, South Korea*. Prize winners will also receive 1,240 Riot Points when they activate their new card before October 12, 2023. Fans can learn more about this exclusive offer in BMO’s booth at FAN EXPO Canada.
BMO at FAN EXPO Canada Details:
WHEN: Thursday, August 24 to Sunday, August 27, 2023
WHERE: FAN EXPO Canada, Booth 1833, Metro Toronto Convention Centre, 255 Front St W, Toronto, ON M5V 2W6
Since the launch of BMO NXT LVL in May 2022, BMO has been helping gamers level up in-game and in life by connecting and engaging with them in the spaces where they are. Now, at FAN EXPO Canada, BMO is continuing to be where gamers are, but also connecting them with products and benefits aligned with their passions.
Mastercard announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports in 2018, providing BMO and other partners with esports and gaming opportunities across the globe.
To learn more about BMO NXT LVL at FANEXPO Canada, visit www.bmo.gg/fanexpo.
To learn more about how fans can win a trip to the League of Legends World Championship this November and for official contest rules, visit www.bmo.com/league.
About BMO Financial Group
BMO Financial Group is the eighth largest bank in North America by assets, with total assets of $1.25 trillion as of April 30, 2023. Serving customers for 200 years and counting, BMO is a diverse team of highly engaged employees providing a broad range of personal and commercial banking, wealth management, global markets and investment banking products and services to over 13 million customers across Canada, the United States, and in select markets globally. Driven by a single purpose, to Boldly Grow the Good in business and life, BMO is committed to driving positive change in the world, and making progress for a thriving economy, sustainable future and inclusive society.
About Mastercard
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
About LCS
The League Championship Series (LCS) is North America’s largest professional esports league, in the world’s most-watched esport: League of Legends. Founded in 2013, the LCS features the apex of high-level play for the United States and Canada region across its ten partner teams. Held at the Riot Games Arena in Los Angeles, California, the LCS has grown to become the fourth-most popular professional sports league among 18-to-34-year-olds in the United States. Now broadcasting in front of live audiences and over video streaming platforms in English and Spanish on Wednesday, Thursday, and Friday, the LCS is entering a new decade of North American League of Legends esports with rising stars and returning legends meeting on the rift to claim the LCS title.
For more information on the LCS, please visit http://LoLEsports.com or follow http://www.twitter.com/lcsofficial on Twitter.
Media Contact:
Anke Suwanda, Toronto, anke.suwanda@bmo.com, (416) 867-3996
*NO PURCHASE, PAYMENT, OR APPLICATION NECESSARY. Void where prohibited. Open only to legal residents of Canada and who are legal age of majority before 8/8/23. Contest period begins 8/8/23 and ends 9/21/23. Visit bmo.com/league for Official Rules & complete details.
**While supplies last. Terms: bmo.com/league.
***The BMO CashBack Mastercard®, BMO CashBack World Elite® Mastercard®, BMO AIR MILES® Mastercard®, BMO AIR MILES® World Elite® Mastercard®, BMO Rewards Mastercard®, BMO Ascend World Elite® Mastercard® are issued by BMO Bank of Montreal pursuant to a license from Mastercard International Incorporated.
Mastercard, Mastercard Prepaid and the circles design are trademarks of Mastercard International Incorporated.