Canadians say they'll spend more this year on back-to-school purchases but students say they intend to make greater use of savings cards and saving programs to tackle expenses
- Most students (56 per cent) will take advantage of discount and reward programs to lower their day-to-day living expenses
- On-line or in-store deals, Student Price Card (SPC Card) affiliations, most likely programs to generate patronage from students
- 40 per cent of students say retailers should use more technology in-store to help them find out about deals
- 59 per cent of students say online deals would drive them to make a purchase online